Who we are
Iliad Media Ltd — Beyond Words
Iliad Media is a purpose-led media and intelligence company based in Kenya, working at the crossroads of journalism, storytelling, and strategy. We exist to help organisations, funders, and brands turn ideas into measurable impact.
We are not just a media house – we are a partner ecosystem. Our team blends the craft of independent journalism with the precision of strategic communications and the foresight of market intelligence. This allows us to build narratives that inspire trust, mobilise resources, and influence change across Kenya and beyond.
At our core, we believe stories shape systems. By amplifying authentic voices and aligning them with actionable insights, we ensure that every campaign, article, or advisory engagement doesn’t just reach an audience – it drives results that matter.
Our Promise
At Iliad, we believe trust is the currency of the future. By merging intelligence with storytelling, we help organisations see clearly, act responsibly, and connect authentically.
Together, we’re shaping the future of narrative intelligence in Africa.
What we do
At Iliad Media, we help organisations cut through the noise with intelligence, credibility, and creativity. Our work sits at the intersection of insight, storytelling, and mobilisation.
We bring intelligence and insight to the forefront by monitoring conversations across platforms, verifying content in real time, and mapping the emerging voices shaping East Africa’s future. From narrative intelligence to fact-checking and influence tracking, we ensure our partners not only know what’s being said — but what it truly means.
We believe in storytelling with purpose. By sourcing, verifying, and amplifying authentic community voices and user-generated content, we create films, features, podcasts, and campaigns that resonate deeply and move audiences to act.
And through campaigns and mobilisation, we turn stories into impact. Our Campaign Feed helps partners launch and manage initiatives that mobilise resources, recruit volunteers, drive awareness, and stage events — supported by custom landing pages, donor dashboards, and real-time analytics.
In everything we do, we combine rigorous research with creative craft, ensuring that every story we tell delivers value for both communities and clients.
Our Approach
At Iliad Media, we believe stories must serve both people and purpose. Our approach balances local depth with global rigour, creativity with credibility, and technology with human insight.
We are local first, rooted in East Africa and working with trusted journalists, community voices, and digital analysts. At the same time, we uphold global standards, applying the highest levels of verification, data ethics, and editorial integrity. By combining human and machine intelligence, we capture both scale and nuance—leveraging AI-powered tools alongside human judgment. Above all, we are guided by shared value, ensuring that every story we surface and every insight we share benefits communities as well as clients.
Our workflow follows a clear four-step model. We discover through rapid immersion, audits, interviews, and audience intelligence. We design strategic narratives, creative concepts, and channel strategies aligned to measurable goals. We deliver by producing, distributing, and activating campaigns with partners and influencers. Finally, we demonstrate results through dashboards, reporting, and continuous optimisation.
Packages (Flexible & Bespoke)
Essentials — Narrative Launch
- Brand narrative, one hero film (90–120s), 3 social assets, launch plan. Ideal for new initiatives.
Growth — Campaign Accelerator
- Messaging suite, influencer partnerships, paid media plan, 6-week execution, performance reporting.
Impact — Partnership Builder
- Research brief, stakeholder convening, longform feature, toolkit for partners, impact evaluation.
Custom pricing — We price to outcomes. Tell us your objective and we’ll propose a package to match.
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Africa’s Future, Today – Powered by Ethical Business
At Iliad Media, we believe Africa is full of untold stories of resilience, innovation, and transformation.
Through Ethical Business, we shine a light on the people, businesses, and communities solving Africa’s most pressing challenges.
Our Impact Journalism goes beyond highlighting problems – it focuses on the solutions emerging from Africa, the lessons from successes, and the insights from setbacks.
We cover the most critical issues shaping Africa’s future, including the green economy, ESG, and SDGs, while also championing the African Continental Free Trade Area (AfCFTA) and intra-African trade as key drivers of economic growth.
Our mission is to inspire and equip African businesses with the knowledge and tools they need to succeed in a rapidly evolving world.
Through strategic partnerships and innovative reporting, we help our partners navigate sustainability challenges, health system reforms, and the opportunities of the digital economy.
At Iliad Media, we’re not just reporting; we’re building Africa’s future – one impactful story at a time.
Ethical Business: Championing Africa’s solutions, shaping tomorrow, today.
www.ethicalbusiness.africa
Our core values:
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Creating trust: Our cooperation is based on genuine interest in each other and the task at hand. Careful listening is essential to identifying real needs and making progress. We firmly believe that respectful cooperation builds confidence and creates a safe space for ideas to be explored.
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Co-existence: We recognise that we are setting an unprecedented example for how businesses and communities can coexist, collaborate, and create a more sustainable society.
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Value system: We pledge to champion these values and to model them in our daily work, with the goal of inspiring others to do the same.
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Thinking ahead: We see ourselves as one significant part of a greater whole. That is why we deliberately look to the future and seek to make our mark on it with responsible action – both for people and the environment. With the same foresight, we move our clients forward.
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Being smart: We combine creativity with sound expertise. In search of the best solution, our teams go the extra mile to develop and implement the right new ideas. After all, you often need to consider things from new perspectives to find good solutions. Our pioneering spirit and motivation mean that we continue to grow.